Friday, February 02, 2007

New Toyota Commercials - WTF?

I wasn't sure where else to put this idea, but I've been really pissed at the new Toyota commercials.  Despite the fact that I'll most likely never buy a Toyota for my own use (my daughter has one I bought her when she graduated high school), these commercials ensure that I'll never buy one for anyone.

The commercials start innocuous enough - a few pics of scenery and people enjoying themselves, with a song-over with the lyrics, "This is the place I want to live... And the

way I want to drive..."  I can only presume they're tailored for different parts of the country - I live in Seattle, so it's tailored for the Pacific Northwest.

Anyway, after the song lyric, a voice-over comes on, in a gentle masculine voice, "There's something special about this part of the country," followed by different phrases, such as, "we care about the environment," and, "we care about family values."


My first response to these was simple: Unlike those yahoo's in Montana.

Really, think about it - as if people in other parts of the country don't care about the environment, or have family values, or can respond to jingoistic marketing catch-phrases.  Give me a break.

Technorati tags: ,

No comments: